Alin Angheluță

Predand materia Comportamentul Consumatorului in Turism la programul de master Management si Marketing in Turism le-am prezentat studentilor o lista cu surse de date secundare privind turismul si comportamentul turistilor.

In primul rand, exista o serie de organizatii internationale care au tot felul de statistici si de studii:

– Organizatia Mondiala a Turismului – statistics.UNWTO.org

– World Travel & Tourism Council – www.wttc.org – sectiunea Research

– OECD – http://www.oecd.org/cfe/tourism/

– European Travel Comission – www.etc-corporate.org – sectiunea Market Intelligence si sectiunea Statistics

– ETC Digital – http://etc-digital.org/digital-trends/consumer-behaviour/

– Eurostat – sectiunea Tourism – http://epp.eurostat.ec.europa.eu/portal/page/portal/tourism/publications

– Comisia Europeana – http://ec.europa.eu/enterprise/sectors/tourism/documents/studies/index_en.htm

– portalul Tourism Marketing Information System – http://www.tourmis.info/index_e.html

– trenduri in turism – http://www.aboutourism.com/trendspottinglist/

– sondaje in turism – http://tci-research.com/travelsat-list-indexes/

– studiile periodice de tip Eurobarometru – „Attitudes of Europeans Towards Tourism”

http://ec.europa.eu/public_opinion/flash/fl_414_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_392_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_370_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_334_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_328_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_291_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_281_en.pdf

http://ec.europa.eu/public_opinion/flash/fl_258_en.pdf

– studiile periodice realizate de IPSOS pentru Europ Assitance

http://www.europ-assistance.com/sites/default/files/europ_assistance_-_ipsos_holiday_barometer_2014_-_report.pdf

http://www.europ-assistance.com/sites/default/files/2013-ipsos-europ-assistance-holyday-barometer_report.pdf

http://www.europ-assistance.com/sites/default/files/2012_ipsos_europ_assistance_barometer_report_en.pdf

http://www.europ-assistance.com/sites/default/files/ea-ipsos-baro2011_fullpresentation_en.pdf

http://www.europ-assistance.com/sites/default/files/barometer-holidays-2010.pdf

In al doilea rand, exista o serie de statistici si studii privind doar Romania:

Institutul National de Statistica publica trimestrial urmatoarele lucrari:

– Calatorii internationale la frontierele Romaniei

– Cererea turistica a rezidentilor in Romania –

– Cheltuielile-turistice-ale-nerezidentilor-perioada-1-01-30-09-2012

– Frecventarea structurilor de primire cu functiune de cazare

– Actiunile turistice organizate de agentiile de turism

– Breviar turism (anual)

De asemenea, exista si studii realizate de companii private:

– FNTM – http://www.intreprinzatorturism.ro/resurse/rezultate-marketing-cercetare/

– Mercury Research – http://mercury.ro/webroot/files/market_reports_pdf/Studiu_Mercury_Research_Vacante_13Mar2014.pdf

– INSCOP – http://www.inscop.ro/wp-content/uploads/2013/06/INSCOP-Vacanta-concedii.pdf

– INSOMAR – pe site-ul Ministerului Turismului – http://mdrl.ro/index.php?p=4402

– GFK – http://www.gfk-ro.com/public_relations/press/multiple_pg/006085/index.ro.html

– IRES –http://www.ires.com.ro/articol/208/vacan-ele-romanilor-%E2%80%93-vara-2012–studiu-comparativ-2010-%E2%80%93-2011-%E2%80%93-2012

http://www.ires.com.ro/uploads/articole/ires_vacantele-rom%C3%A2nilor-2012_analiza.pdf

http://www.ires.com.ro/uploads/articole/ires_vacanta-2011_comportamente_si_obiceiuri.pdf

– Mednet – http://www.romednet.com/upload/files/Studiu_MEDNET%20RESEARCH_Concediu%20vara%202013.pdf

– Detente Consultants:

– Studiu Calypso Detente Consultants 2010 – Social Tourism in Romania_en

plan_marketing_buc

– FPTR – http://www.economica.net/cati-bani-au-cheltuit-romanii-in-vacanta-de-1-mai_51922.html

http://www.ziare.com/social/romani/in-excursii-romanii-platesc-cel-mai-mult-pe-masa-si-tigari-1229785