Comportamentul consumatorului roman cu ocazia sarbatorilor a fost subiectul mai multor cercetari de marketing:
– Studii legate de comportamentul de Craciun
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- http://www.ires.com.ro/articol/347/craciunul-la-romani
- http://www.romednet.com/upload/files/Comunicat%20de%20presa_Sarbatorile%20de%20Iarna.pdf
- http://www.romednet.com/upload/files/Comunicat%20de%20presa%20-%20Sarbatori%20-%2005.12.2012%281%29.pdf
- IRES_Sarbatoarea Craciunului la romani in 2012
- http://www.mercury.ro/webroot/files/market_reports_pdf/Studiu_Mercury_Research_Post_5dec2012.pdf
- http://seomonitor.bunt.ro/blog/tendite-in-e-commerce-in-perioada-sarbatorilor-comportamentul-de-cumparare-in-online-in-aceasta-perioada/
- http://adevarul.ro/life-style/stil-de-viata/studiuce-cadouri-isi-doresc-romanii-craciun-1_50c9ef6a596d720091f8160a/index.html
- http://www.smark.ro/a_24721/studiu_mednet_ce_buget_au_pregatit_romanii_de_la_oras_pentru_sarbatorile_de_iarna.html
- http://www.magazinulprogresiv.ro/exclusiv_online/186/Ce_buget_au_alocat_romanii_Sarbatorilor_de_iarna_in_acest_an.html
- http://www.magazinulprogresiv.ro/articol/3682/Sarbatorile_de_iarna_sub_semnul_prudentei_in_ultimii_ani.html
- http://www.caleaeuropeana.ro/studiu-reveal-marketing-research-cum-au-petrecut-romanii-de-sarbatori/
- http://www.ires.com.ro/articol/115/obiceiuri-de-craciun-la-romani
- http://www.mediafax.ro/english/most-romanians-to-buy-sweets-clothing-for-christmas-survey-7836684
- http://www.caleaeuropeana.ro/potrivit-studiului-efectuat-pentru-caleaeuropeana-ro-de-compania-reveal-marketing-research-trei-sferturi-dintre-romani-prefera-de-craciun-bradul-natural/
- http://www.deloitte.com/view/en_RO/ro/press/ro-press-releases-en/b622ff9b58105210VgnVCM200000bb42f00aRCRD.htm
- http://online.wsj.com/article/SB10001424052748704693104575638631464280318.html
- http://www.wall-street.ro/articol/Companii/96279/Cum-arata-bugetul-propriu-de-Sarbatori-Vezi-cat-vor-cheltui-romanii.html
- http://www.magazinulprogresiv.ro/exclusiv_online/46/Studiu_Mednet_Se_va_cheltui_mai_putin_de_sarbatori_in_acest_an.html
- http://www.reserve.ro/2011/12/13/comparativ-cu-anul-2010-in-acest-an-mai-mult-de-60-dintre-oraseni-intentioneaza-sa-cheltuiasca-mai-putin-pentru-sarbatorile-de-iarna/
- https://www.deloitte.com/view/en_GX/global/industries/consumer-business/c487f006f2ffa310VgnVCM2000003356f70aRCRD.htm?id=gx_theme_HOL12
- http://www.thinkwithgoogle.com/insights/library/studies/post-holiday-learnings-for-2012/
- http://www.thinkwithgoogle.com/insights/library/studies/holiday-consumer-intentions-2012/
- http://www.print-magazin.ro/article/2011/11/21/sondaj-xerox-privind-comportamentul-consumatorilor-in-sezonul-cadourilor-2011.html
– Studii legate de comportamentul de Paste & 1 mai
- http://www.ires.com.ro/articol/349/cum-sarb-toresc-romanii-pa%C8%99tele-in-2017
- http://www.ires.com.ro/articol/315/cum-sarb-toresc-romanii-pastele-%C5%9Fi-1-mai-in-2016
- http://www.ires.com.ro/articol/297/sarb-torile-pascale-la-romani-2015
- http://www.mercury.ro/webroot/files/market_reports_pdf/Studiu_Mercury_Research,_PostPaste_11apr2013.pdf
- http://www.romednet.com/upload/files/Comunicat%20de%20presa%20MEDNET%20RESEARCH%20%28Studiu%201%20Mai%20%2B%20Paste%29.pdf
- http://www.ires.com.ro/articol/230/pa-tile-la-romani
- http://www.ires.com.ro/articol/204/pastele-la-romani-2012
- http://www.ires.com.ro/articol/156/pa-tele-la-romani
- http://www.ires.com.ro/articol/65/obiceiurile-romanilor-de-pa-te
- http://www.ziare.com/preturi/preturi-alimente/cat-vor-cheltui-romanii-pentru-cumparaturile-de-paste-si-unde-vor-petrece-sarbatorile-1293627
- http://www.ziare.com/social/sarbatoare/cum-petrec-romanii-de-1-mai-dupa-buget-1295655
- http://newsletter.magazinulprogresiv.ro/index.php?page=articol&cat=1&news_id=159&id=5608&lang=1
– Studii legate de postul alimentar
- http://www.mercury.ro/webroot/files/market_reports_pdf/Comunicat_post_13nov2013_media_v6.pdf
- http://life.hotnews.ro/stiri-natural-11958091-studiu-mercury-research-peste-trei-sferturi-dintre-romanii-care-tin-post-nu-consuma-bauturi-alcoolice-inainte-paste.htm
- http://www.9am.ro/stiri/Social/242036/sondaj-mancarea-de-post-este-mai-costisitoare.html
- http://www.romednet.com/upload/files/Articol%20Revista%20PIATA%20%28Postul%20alimentar%29%20-%20Martie%202011%282%29.pdf
- http://www.romednet.com/upload/files/Comunicat%20de%20presa%20-%20POSTUL%20LA%20ROMANI%2019.03.2012.pdf
- http://www.ziare.com/social/romani/postul-la-romani-cat-cand-si-de-ce-studiu-1156868
- http://newsletter.magazinulprogresiv.ro/index.php?page=articol&cat=1&news_id=159&id=5584&lang=1
Alin Angheluță 